Performance Marketing · Social Media · Content Creation
Help SkillsNCR reach the right audiences through performance campaigns, social media and useful content. You’ll manage day-to-day digital marketing execution, create engaging content and improve campaigns based on genuine enquiries and customer outcomes.
SkillsNCR is an early-stage EdTech and employability company in Gurugram, currently developing and validating demand for SchoolReady and WorkReady.
We need a hands-on marketing professional who can execute campaigns, create compelling content, test messaging and help generate relevant enquiries.
This is a practical execution role, not just social media posting or reporting on impressions.
What you’ll do
Paid marketing
Set up, manage and optimise Google Ads campaigns
Manage Meta Ads across Facebook and Instagram
Develop audiences, creatives and ad copy
Manage campaign budgets within approved limits
Test different messages and landing-page approaches
Monitor cost per lead and qualified lead outcomes
Identify campaigns that need adjustment or discontinuation
Social media management
Manage day-to-day Instagram and Facebook activity
Coordinate publishing on LinkedIn and Threads
Maintain an agreed content calendar
Respond to or route relevant audience enquiries
Monitor engagement quality and feedback
Ensure consistent messaging across channels
Content creation
Write marketing copy, captions and campaign messages
Create simple graphics, carousels and short-form videos
Produce basic Reels and promotional creatives
Use tools such as Canva or equivalent design tools
Edit basic video content with appropriate tools
Repurpose existing learning, events and programme material into useful digital content
Maintain brand consistency
Campaign tracking and improvement
Use GA4, Google Tag Manager or available analytics tools
Implement UTMs and basic campaign tracking
Monitor campaign and landing-page performance
Coordinate with the website / technical team on tracking or conversion issues
Review CRM lead-quality feedback where access is authorised
Provide concise weekly campaign reports
Recommend changes based on evidence
Local awareness
Support relevant Gurugram-focused campaigns
Help improve local discoverability, including Google Business Profile where authorised
Coordinate digital promotion around approved events and partnerships
What success looks like
Relevant enquiries generated
Cost per qualified enquiry
Campaign tracking accuracy
Creative performance and learning
Consistency and quality of published content
Improvements informed by actual lead feedback
Ability to execute independently and report clearly
Success is not measured only through followers, likes or impressions. This role is not accountable for enrolment closures, which are owned by sales / admissions.
What we’re looking for
Required
Hands-on experience managing Google Ads and Meta Ads
Ability to create useful social media content independently
Competence with Canva or similar tools
Basic short-form video editing capability
Understanding of audience targeting and creative testing
Ability to interpret campaign data
Good written English and Hindi communication
Organised reporting and follow-through
Comfortable working from the Gurugram office
Willingness to work in an early-stage, market-validation environment
Desirable
Experience with education, coaching, training or local service lead generation
Experience with LinkedIn campaigns
Familiarity with GA4, GTM, UTMs and Search Console
Understanding of landing-page conversion
Experience creating effective Instagram Reels
Awareness of local Gurugram / Delhi NCR audiences
Desirable skills are not mandatory — apply if you meet the requirements.
What this role is not
Not a purely administrative social media posting role
Not a full-service advertising agency
Not a professional cinematographer or advanced video production specialist
Not a website / software developer
Not the dedicated sales closing role
Specialist production or technical work can be coordinated separately when required.
Working arrangement
Location
Gurugram · Sector 48
Work arrangement
Office-based · no remote option
Engagement
Contract · terms to be confirmed
Experience
About 1–4 years, or equivalent capability
Programme area
Marketing for SchoolReady and WorkReady
Engagement terms are discussed with shortlisted candidates.
How we evaluate candidates
Every application is read by a person. Screening answers and the case study help us understand how you think — there is no automatic scoring or rejection.
Shortlisted candidates may be asked to share or demonstrate:
One or two relevant Google / Meta campaign examples with available results
Two or three social posts, creatives or short videos you produced
A brief explanation of how you measure qualified leads
A short discussion of what you would test for SchoolReady or WorkReady
Any practical assessment will be focused and reasonably short. We do not ask for extensive unpaid campaign strategy or production work.
About SkillsNCR
SkillsNCR is an early-stage company in Gurugram building practical learning and employability solutions — SchoolReady for Classes 5–10 and WorkReady for graduates and early-career professionals. We are still developing our customer pipeline and programmes, so not every offering mentioned in a job description is commercially live today. Early team members take real ownership, and we value evidence, follow-through and the quality of the work.
Apply for this role
Applying takes about 15–20 minutes. You will answer three short questions and one practical case study (10–15 minutes, roughly 100–200 words), then email your answers with your CV.
Screening questions
Which platforms have you personally managed?
Have you personally created advertising creatives, social media posts or short videos? Share up to three relevant examples or portfolio links.
Are you available for an office-based contractual role in Gurugram?
Mini case study: Generating qualified SchoolReady enquiries
SkillsNCR wants to generate enquiries from parents of Classes 5–10 in Gurugram. An initial campaign is receiving clicks but very few relevant enquiries. You have a hypothetical ₹10,000 testing budget over 14 days.
